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DJ Wins Two American Graphic Design Awards

Damen Jackson has been recognized with two Certificates of Excellence in the 2016 American Graphic Design Awards. The wins, both in the Flexible Package category, come from the research and intuitive work done by Damen Jackson for Fisher Snack Nuts and Orchard Valley Harvest. Fisher Snack Nuts Fisher has been a consumer favorite since introducing the salted in-shell peanut over...

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Damen Jackson Wins Package Design Makeover Challenge

Damen Jackson is thrilled to be announced as winners of the 2016 Package Design Makeover Challenge. We would like to express our appreciation to both Choice Organic Teas and Package Design Magazine for including us in the competition, and Iron Design, Inc. and Turner Lee for their participation, great ideas and creative fellowship. We will be attending the 2017 Package...

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Vote Now! Package Design Makeover Challenge

Package Design Magazine selected Damen Jackson to complete in their package design Makeover Challenge. This blue-sky design contest pits three agencies against one other in an exercise to reimagine the packaging of a real-world brand. This year’s makeover client is Choice Organic Teas, based in Seattle. As pioneers in the organic tea movement, Choice was the first exclusively organic tea company in North America. They...

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3 Ways to Leverage FDA Nutrition Facts Label Changes into a Competitive Advantage

As a food-buying culture, trends indicate Americans are moving in a positive direction. Consumers have long appreciated the truths provided by the FDA Nutrition Facts label, and comparative shoppers consider it one of the great equalizers at the shelf. Upcoming changes are likely to increase the label’s influence even more. After nearly two decades, the ubiquitous FDA Nutrition Facts label...

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Graphic Brands

Graphic Brands

Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener's and the reader's mind's eye that something visual is coming. Unlike text, the graphic experience is holistic. You get it all at once, even if you need to or choose to deconstruct it for detail and nuance and meaning. Unlike text, which you take in...

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Branding The Candidates

Branding the Candidates

With all the chatter about personal branding and celebrity branding and managing your brand, I got to thinking about the branding frenzy in this relentless presidential campaign. Brand messaging is all about evoking and owning a valued and distinctive brand meaning. The words are the literal piece. They name the brand and maybe offer a snappy slogan. The design is...

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