Be Creative: The Campaign for Chicago Arts Education
Like so many public school systems, Chicago schools were at risk of losing funding for the arts. To dimensionalize this danger, alert the community and raise alternative private sector funding, Damen Jackson was enlisted as a strategic marketing services partner. Our first challenge would be to name the campaign in a way that telegraphed our intent while remaining distinct from innumerable similar initiatives undertaken by other strapped municipalities.
Be Creative, with The Campaign for Chicago Arts Education as a tagline, would become our rallying cry. From brand development to promotional campaign messaging and design, DJ conceived and executed a powerful marketing strategy that helped Be Creative secure several million dollars in commitment well before our actual campaign had even launched! Among the program’s many moving parts, Damen Jackson coordinated a day-long series of interviews with those most affected by Chicago’s loss of arts funding. These would populate a powerful short film which became a centerpiece of our Be Creative campaign.
Learn more >