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Developing Brand Marketing Strategies

Damen Jackson is a full service marketing agency. From Brand Marketing Strategy to Product Launches, Website Development, Campaigns/Promotions and Digital/Social executions, our stable of strategic marketing services bring efficiency and reliability to every step of your go-to-market strategy. Through our marketing strategy development, Damen Jackson builds the connective tissues between your brand and its audience. Driven by our discovery of insights or your own comprehensive brief, we are spring-loaded to plan and execute an innovative brand planning calendar focused on conquest.

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Marketing Planning
Campaigns/Promotions
Product Launch
Website Development
Digital/Social Media

Fenwick | Marketing Communications | Chicago Branding Agency
Fenwick: Damen Jackson Puts the Polish to a Heralded Private High School

Fabled history, academic rigor and athletic prowess aside, over time Fenwick branding and communications had become ad hoc, vague and inconsistent. Nearly every athletic team and extracurricular club used its own typeface and a unique version of the school’s shield logo. Fenwick’s tradition of excellence was nowhere to be seen in the execution of its brand.

Over a three year relationship, Damen Jackson established a cohesive and comprehensive communications and brand marketing strategy benefitting all departments of the institution. Today, the Fenwick High School Communications Policies and Brand Standards Guide provides internal and external constituencies with the tools and boundaries that ensure consistency. DJ further designed nearly all of Fenwick’s marketing collateral – from event invitations to print ads to brochures and email templates. The result is a reinvigorated Fenwick brand that speaks loudly, clearly and with contemporary relevance.

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Sloan: For the love of the Cubs – and the Environment – DJ Leads the Cheer

When Sloan became the official Water Efficiency Partner of the Chicago Cubs, Damen Jackson was charged with the market strategy and planning around Sloan’s naming and signage rights at the Cubs’ training facility in Mesa, Ariz. This included a messaging hierarchy for signage in the restrooms (where Sloan products are prominently featured), plus sponsorship advertising in game programs and external publications.

DJ targeted two segment profiles. In park restrooms, visitors from other baseball cities could be potential Sloan customers interested in the company’s environmental commitment. Ads in various publications were directed at business-owning Cubs fans who appreciate Sloan’s support of their favorite team. “Water Connects Us” would be a unifying tagline for the various points of communication while clever wordplay referenced the naming rights.

Be Creative: The Campaign for Chicago Arts Education

Like so many public school systems, Chicago schools were at risk of losing funding for the arts. To dimensionalize this danger, alert the community and raise alternative private sector funding, Damen Jackson was enlisted as a strategic marketing services partner. Our first challenge would be to name the campaign in a way that telegraphed our intent while remaining distinct from innumerable similar initiatives undertaken by other strapped municipalities.

Be Creative, with The Campaign for Chicago Arts Education as a tagline, would become our rallying cry. From brand development to promotional campaign messaging and design, DJ conceived and executed a powerful marketing strategy that helped Be Creative secure several million dollars in commitment well before our actual campaign had even launched! Among the program’s many moving parts, Damen Jackson coordinated a day-long series of interviews with those most affected by Chicago’s loss of arts funding. These would populate a powerful short film which became a centerpiece of our Be Creative campaign.