IS YOUR PACKAGING WORKING HARD ENOUGH?

We create packaging that sells – on-shelf or online.

Keep scrolling to learn more!

Hello There

We Are Damen Jackson!

782

Satisfied Clients

24

Years in Business

43

Winning Awards

We have been helping CPG companies like yours develop and launch innovative brands for 24 years. With a proven system, we have everything you need to make your business a success.
What We Do

Services

Package
Design

It’s not just ‘design’. Our strategic approach connects your brand with consumers in a meaningful way to create brand loyalists, not just buyers.

Brand
Differentiation

Standing out from competitors is challenging. We identify your brand’s unique space in the market, how to talk about it and how to defend it.

Shopper
Marketing

The war on-shelf is tougher than ever. We help your brand stand out with impactful merchandising displays and motivating messaging that drive sales.

PACKAGE
DESIGN

THERE’S MORE TO PACKAGING THAN JUST DESIGN.

Photography and illustration help tell a story. Benefit points, feature callouts and flavor profiles are crucial to the consumer. And, your brand is important, too. But in what order should they appear, and why?

We have over 25 years of packaging experience, and our job is to convert your product from ‘one of many’ being considered into ‘the one’ that lands in the shopping cart.

Not sure if your current packaging is effective? Try our free, no-obligation packaging assessment. It’s a great way to see how your brand stands up against the competition.

BRAND
DIFFERENTIATION

What happens when your brand exists in a heavily regulated, standardized industry where everyone manufactures to the same criteria or specifications?

It can be difficult to stand out in this type of market! In most cases, competitors default to selling on price, hoping volume will make up lost profits. That’s a dangerous game, and you don’t need to participate.

The smart play is to find a way to be different, despite the challenge. Our proprietary process identifies what makes your brand special, then leverages that uniqueness into a competitive advantage.

Even if your product is a strong seller, disruption is always looming. Differentiation gives you a leg up – before someone else makes a move. Contact us today to learn more.

SHOPPER
MARKETING

The brick-and-mortar experience is still important to consumers – maybe more important than ever for making a great brand impression.

How does your brand look at shelf? Could you have a stronger visual impact? tell your story better? help the consumer understand the decision making process?
Retail displays can truly make your brand shine.

It’s alwaysa good idea to present a well-thought out shopper marketing concept in buyer meetings, to show a retailer you’re thinking about their big picture.

With 25 years of retail experience, we are happy to help!

FoodSaver asked us for a series of shopper marketing concepts for Target, to help consumers differentiate between their product offerings.

Need help visualizing your product at retail? Contact us today!

Our Portfolio

Case Studies

Brands We've Helped

Testimonials
Reviews

Why Choose DJ?

At Damen Jackson, our package solutions are unlike other design agencies, because of our unique approach that starts with the consumer mindset. This strategic effort connects the brand messaging directly to the wants, needs and desires of your audience. The result is a powerful first impression and a meaningful connection between brand and consumer, ultimately leading to stronger brand loyalty.

Our Approach

Consumer/Brand Insight

We begin with a discovery phase, collecting and reviewing any brand materials and research you already have. Our goal is to identify the wants, needs and desires of your target audience, in order to understand their decision making criteria.

Differentiation

Once we understand the mindset of your audience, we establish visual and verbal elements for your packaging which meaningfully connect with and support that mindset. This step makes your brand different from your competition and establishes a connection with the audience.

Design

The design phase is defined by careful alignment with the strategic direction from Phase 2. Our team leverages insights and brand positioning to establish unique ways-in to design. Each concept presented is strategically appropriate, ensuring subjectivity in decision making is minimized.

Meet The Team

Satisfied Clients

READY TO COLLABORATE?
Get In Touch
“Design is creative problem solving for business.”

~ Ron Farnum, Founder and President, Damen Jackson

GIVE US A CALL

312 277 0702

[email protected]
454 Duane St. Glen Ellyn, IL 60137