Motivation

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Damen Jackson | Marketing Agency

The New Year will be filled with lots of hype about what is new. In our view, the most important packaging related trends are a continuation or maybe an acceleration of what we have seen before. Nevertheless, it is worth taking note to be sure that our clients are well prepared and well informed. More […]
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It’s hard not to be swept up into the hordes of people who every year come up with a list of resolutions for the New Year. And each year, the topics tend to be much the same. Work out more or start getting some exercise. Get your finances into better shape (save more / spend […]
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The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the three C’s) that will help you be […]
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The end of the year is a great time to reflect. Some things went exceptionally well. Others fell flat (or at least came below expectations). It happens—to all of us. We do our best to drive our team to excel, to reach high, to challenge assumptions, grow the business and themselves. A retrospective. Many of […]
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Here is the scenario: You just weren’t happy with the performance of a key member of your leadership team. So, you recruited an experienced leader with an impeccable background, strong references, and solid accomplishments to upgrade the role. During the interview process, it was clear that this leader was optimistic, energetic, and forceful. Just what […]
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Understanding how consumers make choices and what factors influence a purchase decision can enhance your go-to-market strategies and messaging. You may even want to consider some research to provide clarity or get feedback on alternate marketing strategies. Several purchase decision models have been developed by marketing consulting firms and academics. For most of us, a […]
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