Exploit your Niche

Exploit your Niche

Most successful brands occupy a specific niche where they satisfy a consumer need. And often that niche is lucrative, but perhaps not enormous. That said, you can thoughtfully expand that niche or certainly optimize your position within that niche. Exploitation in...
Spring Cleaning

Spring Cleaning

Yep, it is that time of year again. The winter doldrums are behind us and all those deferred projects and fix-up lists are waiting for our attention. So, no more procrastination – the time has come, so let’s get on with it! Product Line Rationalization Spring cleaning...
Beware of Churn

Beware of Churn

Churning milk or cream into butter is a glorious thing, as everything is better with butter. However, Churn for businesses is not good. Churn means the loss of customers over time, which weakens the brand and causes revenues to decline. For service businesses, like...

Package Is the Platform

While your brand is the hero, your package is your primary platform. It is your first and last impression at the point of purchase and when in use. We encourage all our clients to step back and think about all the ways that you can fully leverage your package to drive...

Industry Trade Shows

In the good old days, pre-Covid that is, trade shows were a big deal. For manufacturers, it was a chance to showcase new products, meet with key customers, generate sales leads, network with vendors and suppliers, visit with top industry consultants and hear from star...