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There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time. The promise of technology advances for food packaging has held promise. Today many of […]
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Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener’s and the reader’s mind’s eye that something visual is coming. Unlike text, the graphic experience is holistic. You get it all at once, even if you need to or choose to deconstruct it for detail and nuance and meaning. Unlike text, which you take in […]
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Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors. How to know for sure? If it has been some time (say 18 – 24 months) since you last did customer research, it likely […]
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You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along with creative genius Tom White, my dad and his team created iconic designs for the Keebler tree house and SO many more. I grew up […]
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AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and “Premiumizer” of successful Chicago-based packaging and branding agency, Damen Jackson. For nearly 20 years, his agency’s growth has been built around a focus on positive, long-term relationship building, better collaborations, and consistently doing great work for their clients. To […]
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In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s purported purpose was a simpler format, easier to read and the integration of its multiple platforms—digital, video, mobile and print. Even with these apparently functional and tactical goals, the magazine’s senior editors—journalists all, wordsmiths, reporters, storytellers who […]
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