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Damen Jackson > Articles by: Web Developer

The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the three C’s) that will help you be […]
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Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas. Package Design magazine selected Damen Jackson as one of three agencies to complete in their 13th annual Makeover Challenge, a blue-sky package design contest that reimagines a real-world brand. The Makeover Challenge was created to “educate the […]
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Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms. – Ad agencies are focused on messaging. They inform customers and prospects about a product—its features and benefits.– Once the messaging platform is in place, ad agencies then build a communications […]
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With all the chatter about personal branding and celebrity branding and managing your brand I got to thinking about the branding frenzy in this relentless presidential campaign. Brand messaging is all about evoking and owning a valued and distinctive brand meaning. The words are the literal piece. They name the brand and maybe offer a […]
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