The Power of Metallics in Great Packaging Design

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The Power of Metallics in Great Packaging Design

The Power of Metallics in Great Packaging Design

AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON

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Navigating Packaging Regulations

Navigating Packaging Regulations

The guiding principle of packaging regulations makes good sense—ensure the safety of consumers.

Like many government issues, there is a patchwork quilt of regulations...

Time Magazine: Visual Language & The Written Word

Time Magazine: Visual Language & The Written Word

In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s purported purpos...

Start with Strategy

Start with Strategy

Ron Farnum
Founder, Damen Jackson

We recently had an intro call with a prospect – let’s call him Scott – to talk about marketing for ...

SEO checklist: How to Easily Rank High on Google

SEO checklist: How to Easily Rank High on Google

SEO can seem like a daunting task, but if you take steps to insure that you are covering some key components when building your website, you can easily and significantly improve your search engine page rankings.

Do you remember the old cubicle-wall sign that said: “Fast, Cheap or Great. Choose Two.” 

I always liked that sign, but unfortunately, it was obviously written from a creatives’ p...

Design Tip: How to Match CYMK or RGB to PMS Spot Color

Design Tip: How to Match CYMK or RGB to PMS Spot Color

Ever had the perfect CMYK color in your document only to have the client ask for it to be all in spot? Maybe the client told you the wrong amount of stations that the printer has and you have to change an entire document�...

Design Thinking: A journey of discovery that leads to creation

Design Thinking: A journey of discovery that leads to creation

Design is for doers. It is active, intuitive, creative, stylish, artifact-oriented. It is not cerebral, analytical, reflective, iterative, problem-oriented. If you need to engage with a designer make sure all the planning...

Branding the Candidates

Branding the Candidates

With all the chatter about personal branding and celebrity branding and managing your brand

I got to thinking about the branding frenzy in this relentless presidential campaign. Brand messaging is all about evoking and own...