Look Back, Look Forward

BLOG

Damen Jackson | Marketing Agency

The end of the year is a great time to reflect. Some things went exceptionally well. Others fell flat (or at least came below expectations). It happens—to all of us. We do our best to drive our team to excel, to reach high, to challenge assumptions, grow the business and themselves. A retrospective. Many of […]
Read More
Here is the scenario: You just weren’t happy with the performance of a key member of your leadership team. So, you recruited an experienced leader with an impeccable background, strong references, and solid accomplishments to upgrade the role. During the interview process, it was clear that this leader was optimistic, energetic, and forceful. Just what […]
Read More
Understanding how consumers make choices and what factors influence a purchase decision can enhance your go-to-market strategies and messaging. You may even want to consider some research to provide clarity or get feedback on alternate marketing strategies. Several purchase decision models have been developed by marketing consulting firms and academics. For most of us, a […]
Read More
Always start with strategy! And the best place to start is with brand strategy. Brand and trade promotion strategies that work intimately together drive sales growth for both the manufacturer and their retailer partners. Brand life stages dictate trade promotion strategies. Let’s define brand life stages this way: new-to-market brands (launch to 12 months); market […]
Read More