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DINK Time!

DINK Time!

Dual income no kids (DINK) families now represent 6.3% of U.S. households (8.2 million). And no surprise, average ...
Big Box, Big Bucks!

Big Box, Big Bucks!

When it comes to retailers, and despite the surge in online sales, Big Box stores like Costco and Walmart are ...
Client Agency Collaboration – YES!

Client Agency Collaboration – YES!

It sounds so simple, yet collaboration between client and the agency often derails the success of a new project ...
2023 Top Trends

2023 Top Trends

The first quarter of 2023 is now in the books. And some things look worse while others look better. Yet the ...
Boomers or Bust

Boomers or Bust

Let’s start with some numbers for perspective. There were 55.7 million people aged 65 or older in 2020, or 17% of ...
Package Design’s Makeover Challenge

Package Design’s Makeover Challenge

Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic ...
Food Packaging Trends

Food Packaging Trends

There are several themes driving changes in food packaging, with the pace of change accelerating now that the ...
Three Ways You Are Sabotaging Your Packaging

Three Ways You Are Sabotaging Your Packaging

My name is Ron Farnum. And I am a rampant, enthusiastic retail consumer. I love shopping, studying and buying ...
Graphic Brands

Graphic Brands

Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener's and the ...
Value Added Packaging

Value Added Packaging

Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought ...
Does Your Packaging Measure Up

Does Your Packaging Measure Up

Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the ...
Could a Packaging Refresh Increase Sales?

Could a Packaging Refresh Increase Sales?

The answer is, as always, “it depends.” First off, you need to do some homework. And it is not pass / fail ...

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