Blog Library

Discover Our Insights & Inspirations

Should your ad agency design your packaging?

Should your ad agency design your packaging?

Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with ...
Shifting to Sustainable Packaging Is Easy, Right?

Shifting to Sustainable Packaging Is Easy, Right?

Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what ...
Karen Kaplan: My Story

Karen Kaplan: My Story

You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package ...
The Power of Metallics in Great Packaging Design

The Power of Metallics in Great Packaging Design

AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and ...
Navigating Packaging Regulations

Navigating Packaging Regulations

The guiding principle of packaging regulations makes good sense—ensure the safety of consumers. Like many ...
Time Magazine: Visual Language & The Written Word

Time Magazine: Visual Language & The Written Word

In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s ...
Start with Strategy

Start with Strategy

Ron FarnumFounder, Damen Jackson We recently had an intro call with a prospect – let’s call him Scott – to talk ...
How to Run a Successful FAST Creative Program

How to Run a Successful FAST Creative Program

Do you remember the old cubicle-wall sign that said: “Fast, Cheap or Great. Choose Two.”  I always liked that ...
Design Tip: How to Match CYMK or RGB to PMS Spot Color

Design Tip: How to Match CYMK or RGB to PMS Spot Color

Ever had the perfect CMYK color in your document only to have the client ask for it to be all in spot? Maybe the ...
Design Thinking: A journey of discovery that leads to creation

Design Thinking: A journey of discovery that leads to creation

Design is for doers. It is active, intuitive, creative, stylish, artifact-oriented. It is not cerebral, ...
Branding the Candidates

Branding the Candidates

With all the chatter about personal branding and celebrity branding and managing your brand I got to thinking ...

Is Your Packaging Working Hard Enough for You?

Receive your FREE Packaging Assessment Score. You will gain valuable insights into how your packaging performs and discover opportunities to enhance its impact on your brand and consumers.