Could a Packaging Refresh Increase Sales?
The answer is, as always, “it depends.” First off, you need to do some homework. And it is not pass / fail grading. In today’s
Should your ad agency design your packaging?
Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms. –
Shifting to Sustainable Packaging Is Easy, Right?
Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what we were doing, and go green. Not so fast! First, let’s
Karen Kaplan: My Story
You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was
The Power of Metallics in Great Packaging Design
AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and “Premiumizer” of successful Chicago-based packaging and branding agency, Damen
Navigating Packaging Regulations
The guiding principle of packaging regulations makes good sense—ensure the safety of consumers. Like many government issues, there is a patchwork quilt of regulations for