In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s purported purpose was a simpler format, easier to read and the integration…
The guiding principle of packaging regulations makes good sense—ensure the safety of consumers. Like many government issues, there is a patchwork quilt of regulations for manufacturers to abide by. Some…
AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and “Premiumizer” of successful Chicago-based packaging and branding agency, Damen Jackson. For nearly 20 years,…
You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along…
Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what we were doing, and go green. Not so fast! First, let’s look at the green packaging…
Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms. – Ad agencies are focused on…