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original-blog , sustainable-packaging
Could a Packaging Refresh Increase Sales?
Posted on January 11, 2023
The answer is, as always, “it depends.” First off, you need to do some homework. And it is not pass / fail grading. In today’s fast moving, dynamic and competitive…
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packaging-regulations , packaging-trends
Does Your Packaging Measure Up
Posted on January 11, 2023
Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the trade press), and somewhat mysterious (that’s the black box part). With all…
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packaging-trends
Value Added Packaging
Posted on January 11, 2023
Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your…
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original-blog
Graphic Brands
Posted on January 13, 2023
Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener’s and the reader’s mind’s eye that something visual is coming. Unlike text, the graphic experience is holistic. You get it…
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original-blog , sustainable-packaging
Three Ways You Are Sabotaging Your Packaging
Posted on January 15, 2023
My name is Ron Farnum. And I am a rampant, enthusiastic retail consumer. I love shopping, studying and buying products. Combined with my shopping addiction, I’m also the father of…
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packaging-trends
Food Packaging Trends
Posted on January 16, 2023
