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Damen Jackson > Blog > DJ Buzz

In the good old days, pre-Covid that is, trade shows were a big deal. For manufacturers, it was a chance to showcase new products, meet with key customers, generate sales leads, network with vendors and suppliers, visit with top industry consultants and hear from star power keynote speakers.  Attendees could elect specific breakout sessions to […]
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It’s hard not to be swept up into the hordes of people who every year come up with a list of resolutions for the New Year. And each year, the topics tend to be much the same. Work out more or start getting some exercise. Get your finances into better shape (save more / spend […]
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Always start with strategy! And the best place to start is with brand strategy. Brand and trade promotion strategies that work intimately together drive sales growth for both the manufacturer and their retailer partners. Brand life stages dictate trade promotion strategies. Let’s define brand life stages this way: new-to-market brands (launch to 12 months); market […]
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You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along with creative genius Tom White, my dad and his team created iconic designs for the Keebler tree house and SO many more. I grew up […]
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