DJ Original Blog Archives

Our Archive

Welcom to our archive

Package Design’s Makeover Challenge

January 16, 2023
in DJ Original Blog, Sustainable Packaging
Benedict

Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas. Package Design magazine selected Damen Jackson as one of three agencies to complete in their 13th annual Makeover Challenge, a blue-sky package design contest that reimagines a real-world brand. The Makeover Challenge was created to “educate the […]

Three Ways You Are Sabotaging Your Packaging

My name is Ron Farnum. And I am a rampant, enthusiastic retail consumer. I love shopping, studying and buying products. Combined with my shopping addiction, I’m also the father of four kids. My annual spending at Target rivals the GDP of a small island nation. My love of buying stuff may be part of why […]

Graphic Brands

Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener’s and the reader’s mind’s eye that something visual is coming. Unlike text, the graphic experience is holistic. You get it all at once, even if you need to or choose to deconstruct it for detail and nuance and meaning. Unlike text, which you take in […]

Could a Packaging Refresh Increase Sales?

The answer is, as always, “it depends.” First off, you need to do some homework. And it is not pass / fail grading. In today’s fast moving, dynamic and competitive market, it doesn’t take long to get behind the curve. So here are some questions for you and your team to think through. The bottom […]

The Power of Metallics in Great Packaging Design

AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and “Premiumizer” of successful Chicago-based packaging and branding agency, Damen Jackson. For nearly 20 years, his agency’s growth has been built around a focus on positive, long-term relationship building, better collaborations, and consistently doing great work for their clients. To […]

Time Magazine: Visual Language & The Written Word

In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s purported purpose was a simpler format, easier to read and the integration of its multiple platforms—digital, video, mobile and print. Even with these apparently functional and tactical goals, the magazine’s senior editors—journalists all, wordsmiths, reporters, storytellers who […]

Start with Strategy

Ron FarnumFounder, Damen Jackson We recently had an intro call with a prospect – let’s call him Scott – to talk about marketing for his upcoming product launch. Scott has been interviewing multiple marketing agencies for the past few months and, like Bono, he still hasn’t found what he’s looking for. During the call, Scott […]

SEO checklist: How to Easily Rank High on Google

SEO can seem like a daunting task, but if you take steps to insure that you are covering some key components when building your website, you can easily and significantly improve your search engine page rankings. Here is a list to follow when making a website which how to easily rank high on Google. It […]

How to Run a Successful FAST Creative Program

Do you remember the old cubicle-wall sign that said: “Fast, Cheap or Great. Choose Two.” I always liked that sign, but unfortunately, it was obviously written from a creatives’ point of view. I suppose that’s why I liked it. However, the creatives aren’t the ones who receive emails from a Walmart buyer who wants to […]

Design Tip: How to Match CYMK or RGB to PMS Spot Color

Ever had the perfect CMYK color in your document only to have the client ask for it to be all in spot? Maybe the client told you the wrong amount of stations that the printer has and you have to change an entire document’s colors back to CMYK. Whatever the case may be, here is […]