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Damen Jackson > Blog > DJ Original Blog

Yep, it is that time of year again. The winter doldrums are behind us and all those deferred projects and fix-up lists are waiting for our attention. So, no more procrastination – the time has come, so let’s get on with it! Product Line Rationalization Spring cleaning is particularly relevant for taking a fresh, hard […]
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Churning milk or cream into butter is a glorious thing, as everything is better with butter. However, Churn for businesses is not good. Churn means the loss of customers over time, which weakens the brand and causes revenues to decline. For service businesses, like financial services or mobile phone providers, churn is a critical issue […]
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While your brand is the hero, your package is your primary platform. It is your first and last impression at the point of purchase and when in use. We encourage all our clients to step back and think about all the ways that you can fully leverage your package to drive sales, market share, and […]
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The world’s most valuable brand as measured by Interbrand is once again Apple, up +4% to $503 billion. Half of the top 20 brands are tech companies and 3 are auto manufacturers, with Coca Cola, Nike, McDonald’s and Louis Vuitton as the only true consumer brands on the list. Disney was the only brand in […]
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The end of the year is a great time to reflect. Some things went exceptionally well. Others fell flat (or at least came below expectations). It happens—to all of us. We do our best to drive our team to excel, to reach high, to challenge assumptions, grow the business and themselves. A retrospective. Many of […]
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Here is the scenario: You just weren’t happy with the performance of a key member of your leadership team. So, you recruited an experienced leader with an impeccable background, strong references, and solid accomplishments to upgrade the role. During the interview process, it was clear that this leader was optimistic, energetic, and forceful. Just what […]
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Understanding how consumers make choices and what factors influence a purchase decision can enhance your go-to-market strategies and messaging. You may even want to consider some research to provide clarity or get feedback on alternate marketing strategies. Several purchase decision models have been developed by marketing consulting firms and academics. For most of us, a […]
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