Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener’s and the reader’s mind’s eye that something visual is coming. Unlike text, the graphic experience is holistic. You get it all at once, even if you need to or choose to deconstruct it for detail and nuance and meaning. Unlike text, which you take in […]

AN INTERVIEW WITH RON FARNUM, FOUNDER OF DAMEN JACKSON Ron Farnum, is the founding partner and “Premiumizer” of successful Chicago-based packaging and branding agency, Damen Jackson. For nearly 20 years, his agency’s growth has been built around a focus on positive, long-term relationship building, better collaborations, and consistently doing great work for their clients. To […]

In its June 22, 2015 edition, TIME magazine debuted a new look, it’s third in almost as many years. It’s purported purpose was a simpler format, easier to read and the integration of its multiple platforms—digital, video, mobile and print. Even with these apparently functional and tactical goals, the magazine’s senior editors—journalists all, wordsmiths, reporters, storytellers who […]

Ron FarnumFounder, Damen Jackson We recently had an intro call with a prospect – let’s call him Scott – to talk about marketing for his upcoming product launch. Scott has been interviewing multiple marketing agencies for the past few months and, like Bono, he still hasn’t found what he’s looking for.  During the call, Scott […]

Do you remember the old cubicle-wall sign that said: “Fast, Cheap or Great. Choose Two.”  I always liked that sign, but unfortunately, it was obviously written from a creatives’ point of view. I suppose that’s why I liked it.  However, the creatives aren’t the ones who receive emails from a Walmart buyer who wants to […]

Ever had the perfect CMYK color in your document only to have the client ask for it to be all in spot? Maybe the client told you the wrong amount of stations that the printer has and you have to change an entire document’s colors back to CMYK. Whatever the case may be, here is […]