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Damen Jackson > Blog > DJ Original Blog

Your sales trends have been OK, showing modest year-over-year growth. However, your leadership team wants to be more aggressive to boost market share. As head of marketing, you have come up with some ideas to attract new users. All systems go, right? Time out! It may be prudent to assess how much risk is involved […]
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When it comes to retailers, and despite the surge in online sales, Big Box stores like Costco and Walmart are truly 800-pound gorillas—particularly now, with many households seeking value and “trading down” to make their monthly budgets go farther. The most recent results underscore their momentum. Walmart reported comparable store sales growth of +8.3% for […]
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Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas. Package Design magazine selected Damen Jackson as one of three agencies to complete in their 13th annual Makeover Challenge, a blue-sky package design contest that reimagines a real-world brand. The Makeover Challenge was created to “educate the […]
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