Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the trade press), and somewhat mysterious (that’s the black box part). With all the social media buzz, customer reviews and rants, interruptive ads (as soon as...
The guiding principle of packaging regulations makes good sense—ensure the safety of consumers. Like many government issues, there is a patchwork quilt of regulations for manufacturers to abide by. Some are Federal laws while others are in various stages of enactment...
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