We created a new product line of healthier-for-you dry roasted nuts under the Fisher brand. The transparency of how the product is made was conveyed in the name and its clear container.

Our Process:

Step 1:
Identify their audience of “Health Watchers” who want a truly fresh and nutritious snack that is made of nothing but the nuts and sea salt completely clean ingredients.

Step 2:
Differentiate the brand

  • Core Essence: Committed to your health
  • Differentiator: Clean nutrition from start to finish

Step 3:
Align packaging graphics to connect the audience to the brand

  • Super-sized ingredients have nothing to hide
  • A healthier process to feel good about
  • Transparent communication in name & clear packaging structure