We created a new product line of healthier-for-you dry roasted nuts under the Fisher brand. The transparency of how the product is made was conveyed in the name and its clear container.
Identify their audience of “Health Watchers” who want a truly fresh and nutritious snack that is made of nothing but the nuts and sea salt completely clean ingredients.
Differentiate the brand
- Core Essence: Committed to your health
- Differentiator: Clean nutrition from start to finish
Align packaging graphics to connect the audience to the brand
- Super-sized ingredients have nothing to hide
- A healthier process to feel good about
- Transparent communication in name & clear packaging structure