We created a new product line of healthier-for-you dry roasted nuts under the Fisher brand. The transparency of how the product is made was conveyed in the name and its clear container.
Our Process:
Step 1:
Identify their audience of “Health Watchers” who want a truly fresh and nutritious snack that is made of nothing but the nuts and sea salt completely clean ingredients.
Step 2:
Differentiate the brand
- Core Essence: Committed to your health
- Differentiator: Clean nutrition from start to finish
Step 3:
Align packaging graphics to connect the audience to the brand
- Super-sized ingredients have nothing to hide
- A healthier process to feel good about
- Transparent communication in name & clear packaging structure