Services
What We Do &
How We Do It
Our approach is split into 4 steps, and we partner with you as needed, anywhere throughout the entire product cycle.
StepZero™
StepZero™ is an immersion into retail to identify current and emerging consumer trends. We then analyze our observations, visualizing the most relevant findings.
Step One
Strategy
Using our initial observations, we identify your competitive advantage, using it to find, create, and capitalize on market opportunities.
Market research
Consumer insights
Concept development and testing
Innovation & ideation planning
“DJ didn’t just deliver a rebrand, they inspired a complete corporate transformation in us. Now, when I see our logo, I see what we truly stand for as a brand.“
President, Heartland RV
Once we understand your consumer and their goals, we brainstorm and distill until we find what resonates with your truest audience.
Step Two
Design
In Step 2, we draw inspiration from the strategy to begin creative development, working collaboratively with you to refine and perfect solutions for your brand.
Brand strategy
Brand identity, visualization, and guidelines
Packaging design
Product line architecture
Product design / development
Rapid prototyping
“Damen Jackson has been a reliable, creative, responsive resource for me for over 15 years. They have flawlessly handled everything from packaging design and sales materials, to photography, illustration, and installation design.“
Creative Services Manager, John B. Sanfilippo and Son
Step Three
Activation
In Step 3, we finalize the creative work and activate your brand in the market.
Market research
Consumer insights
Concept development and testing
Innovation & ideation planning
“From branding to industrial design to packaging to collateral, Damen Jackson provided a turnkey solution at perhaps the most critical time in the life of the new product line.”
Business Unit Manager, IDEAL Industries
