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Building Brand Trust

Building Brand Trust

by | Sep 9, 2024 | DJ Buzz, DJ Original Blog

Trust is a BIG deal! Always has been and always will be. Especially these days, trust often is under the microscope. Trust is earned by actions, dependability, values, consistency, service, and meeting promises. That goes for careers, companies, and brands. You will...
Marketing Claims

Marketing Claims

by | Aug 5, 2024 | DJ Original Blog

A marketing claim can be hugely valuable in helping consumers recognize and select your brand. That said, the claim(s) must be tangible, clear, short and memorable. Coming up with durable claims that drive business growth takes time and teamwork. There are three types...

Package Is the Platform

by | Apr 8, 2024 | DJ Original Blog

While your brand is the hero, your package is your primary platform. It is your first and last impression at the point of purchase and when in use. We encourage all our clients to step back and think about all the ways that you can fully leverage your package to drive...

Brand Value

by | Mar 11, 2024 | DJ Original Blog

The world’s most valuable brand as measured by Interbrand is once again Apple, up +4% to $503 billion. Half of the top 20 brands are tech companies and 3 are auto manufacturers, with Coca Cola, Nike, McDonald’s and Louis Vuitton as the only true consumer brands on the...