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Consumer Sentiment

Consumer Sentiment

by | Nov 4, 2024 | DJ Original Blog

We now may be turning a corner. The most recent University of Michigan consumer sentiment index rose to 70.1 in September, up for the second consecutive month and 3% above last year. Even more importantly, the consumer expectations index for the coming year was up for...
Consumer Purchase Dynamics

Consumer Purchase Dynamics

by | Oct 23, 2023 | DJ Original Blog

Understanding how consumers make choices and what factors influence a purchase decision can enhance your go-to-market strategies and messaging. You may even want to consider some research to provide clarity or get feedback on alternate marketing strategies. Several...
Consumer Promotion Strategy

Consumer Promotion Strategy

by | Sep 25, 2023 | DJ Original Blog

Your sales trends may be softening, and your head of Sales is asking for help to get growth going again. Before you begin any work, start with strategy. Understand why sales are slowing, and then design a promotion strategy that addresses the root cause(s). Have you...