Rise Above.

The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the...
Grow with Line Extensions

Grow with Line Extensions

Boosting your brand sales with line extensions is a time tested, successful strategy. And it is a relatively low risk approach if you do your proper due diligence. Here are some thoughts on how to grow your brand offerings to increase revenues, satisfy your heaviest...
Boomers or Bust

Boomers or Bust

Let’s start with some numbers for perspective. There were 55.7 million people aged 65 or older in 2020, or 17% of the US population. Census projections show that those 65 and older will grow to 80.8 million by 2040 (22% of the population) and 94.7 million by 2060. In...