Exploit your Niche

Exploit your Niche

Most successful brands occupy a specific niche where they satisfy a consumer need. And often that niche is lucrative, but perhaps not enormous. That said, you can thoughtfully expand that niche or certainly optimize your position within that niche. Exploitation in...
Spring Cleaning

Spring Cleaning

Yep, it is that time of year again. The winter doldrums are behind us and all those deferred projects and fix-up lists are waiting for our attention. So, no more procrastination – the time has come, so let’s get on with it! Product Line Rationalization Spring cleaning...