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Consumer Promotion Strategy

Consumer Promotion Strategy

by | Sep 25, 2023 | DJ Original Blog

Your sales trends may be softening, and your head of Sales is asking for help to get growth going again. Before you begin any work, start with strategy. Understand why sales are slowing, and then design a promotion strategy that addresses the root cause(s). Have you...
Trade Promotion Strategy

Trade Promotion Strategy

by | Aug 21, 2023 | DJ Buzz

Always start with strategy! And the best place to start is with brand strategy. Brand and trade promotion strategies that work intimately together drive sales growth for both the manufacturer and their retailer partners. Brand life stages dictate trade promotion...
Grow with Line Extensions

Grow with Line Extensions

by | Jul 31, 2023 | DJ Original Blog

Boosting your brand sales with line extensions is a time tested, successful strategy. And it is a relatively low risk approach if you do your proper due diligence. Here are some thoughts on how to grow your brand offerings to increase revenues, satisfy your heaviest...