Fisher Chef’s Naturals
The Challenge
Damen Jackson was challenged to refresh the packaging graphics on Fisher Chef’s Natural line of recipe-ready nuts for cooking and baking. The brand needed to deliver on quality, freshness and reliability, while promoting some new packaging innovations in the category.
The Approach
Our core consumers were ‘Convenient Cooks’ who love to use nuts in their recipes, seek convenience and time savings, love to entertain and are brand loyal. We learned that healthy eating was on the rise, salad usage was up, and our modern consumer was willing to try new things. Our graphic design needed to celebrate Fisher and what was important to our Convenient Cooks. We created a larger window to better showcase the natural beauty of the product, simplified messaging and used premium metallic inks to enhance the premium image of the brand. To engage further with Cooks, we included heart-smart recipes with prep and cooking times, shopping lists and beautiful images.
The Results
The refreshed graphics create stronger impact on-shelf that celebrates the Fisher product quality, promotes natural health benefits and drives home the message that these nuts are the ideal ingredients for the ideal meals. Time to get cooking!
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