Fisher Chef’s Naturals

The Challenge

Damen Jackson was asked to create packaging for a new line of healthier snack nuts for the Fisher brand. The intent was to highlight a healthier process, so the new product line was named simply: ‘Oven Roasted, Never Fried.”

The Approach

Our audience of ‘Health Watchers’ wanted a truly fresh and nutritious snack made of all clean ingredients. We created graphics on a clear container, highlighting the product, its oil-free process and nothing-to-hide attitude in full transparency.

The Results

Packaging graphics for this fast-selling product line are strong as ever, since its market introduction as Fisher Oven Roasted Never Fried newest snack innovation.

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