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Damen Jackson | Marketing Agency
Damen Jackson | Marketing Agency
Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas.
There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time.
My name is Ron Farnum. And I am a rampant, enthusiastic retail consumer. I love shopping, studying and buying products. Combined with my shopping addiction, I’m also the father of four kids. My annual spending at Target...
Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener's and the reader's mind's eye that something visual is coming. Unlike text, the graphic&...
Increase Packaging Costs? Really?
YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors.
Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the trade press), and somewhat mysterious (that’s the black box part). With all the social media buzz...
The answer is, as always, “it depends.”
First off, you need to do some homework. And it is not pass / fail grading.
Probably not. For a couple of good reasons.
Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms.
- Ad agencies are focused on messaging. They inform customers and prospects ab...
Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what we were doing, and go green.
Not so fast!
You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along with creative genius Tom White, my dad and his team created iconic designs for the Keebler tree house and SO man...