Beware of Churn

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Damen Jackson | Marketing Agency

Churning milk or cream into butter is a glorious thing, as everything is better with butter. However, Churn for businesses is not good. Churn means the loss of customers over time, which weakens the brand and causes revenues to decline. For service businesses, like financial services or mobile phone providers, churn is a critical issue […]
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While your brand is the hero, your package is your primary platform. It is your first and last impression at the point of purchase and when in use. We encourage all our clients to step back and think about all the ways that you can fully leverage your package to drive sales, market share, and […]
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In the good old days, pre-Covid that is, trade shows were a big deal. For manufacturers, it was a chance to showcase new products, meet with key customers, generate sales leads, network with vendors and suppliers, visit with top industry consultants and hear from star power keynote speakers.  Attendees could elect specific breakout sessions to […]
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The world’s most valuable brand as measured by Interbrand is once again Apple, up +4% to $503 billion. Half of the top 20 brands are tech companies and 3 are auto manufacturers, with Coca Cola, Nike, McDonald’s and Louis Vuitton as the only true consumer brands on the list. Disney was the only brand in […]
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The New Year will be filled with lots of hype about what is new. In our view, the most important packaging related trends are a continuation or maybe an acceleration of what we have seen before. Nevertheless, it is worth taking note to be sure that our clients are well prepared and well informed. More […]
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It’s hard not to be swept up into the hordes of people who every year come up with a list of resolutions for the New Year. And each year, the topics tend to be much the same. Work out more or start getting some exercise. Get your finances into better shape (save more / spend […]
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The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the three C’s) that will help you be […]
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The end of the year is a great time to reflect. Some things went exceptionally well. Others fell flat (or at least came below expectations). It happens—to all of us. We do our best to drive our team to excel, to reach high, to challenge assumptions, grow the business and themselves. A retrospective. Many of […]
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