Package Design’s Makeover Challenge

BLOG

Damen Jackson | Marketing Agency

Package Design’s Makeover Challenge

Package Design’s Makeover Challenge

Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas.


Read More»

Food Packaging Trends

Food Packaging Trends

There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time.

Three Ways You Are Sabotaging Your Packaging

Three Ways You Are Sabotaging Your Packaging

My name is Ron Farnum. And I am a rampant, enthusiastic retail consumer. I love shopping, studying and buying products. Combined with my shopping addiction, I’m also the father of four kids. My annual spending at Target...

Graphic Brands

Graphic Brands

Graphic is a good word. Its meaning is clear and universal. Graphic cues the listener's and the reader's mind's eye that something visual is coming. Unlike text, the graphic&...

Value Added Packaging

Value Added Packaging

Increase Packaging Costs? Really?

YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors.

Does Your Packaging Measure Up

Does Your Packaging Measure Up

Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the trade press), and somewhat mysterious (that’s the black box part). With all the social media buzz...

Could a Packaging Refresh Increase Sales?

Could a Packaging Refresh Increase Sales?

The answer is, as always, “it depends.”

First off, you need to do some homework. And it is not pass / fail grading.

In today’s fast moving, dynamic and competit...

Should your ad agency design your packaging?

Should your ad agency design your packaging?

Probably not. For a couple of good reasons.

Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms.
- Ad agencies are focused on messaging. They inform customers and prospects ab...

Shifting to Sustainable Packaging Is Easy, Right?

Shifting to Sustainable Packaging Is Easy, Right?

Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what we were doing, and go green.

Not so fast!

You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along with creative genius Tom White, my dad and his team created iconic designs for the Keebler tree house and SO man...