Damen Jackson | Marketing Agency
Damen Jackson is one of three agencies selected to participate in a redesign competition featuring Choice Organic Teas.
Increase Packaging Costs? Really?
YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors.
Consumer buying behavior and purchase decision making is kind of a black box—always changing (if you believe the trade press), and somewhat mysterious (that’s the black box part). With all the social media buzz...
Easy to contemplate, supported by consumer preferences, leverageable with company stakeholders—just swap out what we were doing, and go green.
Not so fast!
You could say packaging design is in my blood. My father, Herb, started Murrie White and Associates, a package design firm, in 1964. I was 2 years old then. Along with creative genius Tom White, my dad and his team created iconic designs for the Keebler tree house and SO man...