Oven Roasted Never Fried

Healthy Snack Innovation with Nothing to Hide

The Challenge

Damen Jackson was asked to create packaging for a new line of healthier snack nuts for the Fisher brand. The intent was to highlight a healthier process, so the new product line was named simply: ‘Oven Roasted, Never Fried.”

The Approach

Our audience of ‘Health Watchers’ wanted a truly fresh and nutritious snack made of all clean ingredients. We created graphics on a clear container, highlighting the product, its oil-free process and nothing-to-hide attitude in full transparency.

The Results

Packaging graphics for this fast-selling product line are strong as ever, since its market introduction as Fisher Oven Roasted Never Fried newest snack innovation.

Is Your Packaging Working Hard Enough for You?

Receive your FREE Packaging Assessment Score. You will gain valuable insights into how your packaging performs and discover opportunities to enhance its impact on your brand and consumers.