Our Archive

Welcom to our archive

Damen Jackson > Blog > Packaging Trends

The New Year will be filled with lots of hype about what is new. In our view, the most important packaging related trends are a continuation or maybe an acceleration of what we have seen before. Nevertheless, it is worth taking note to be sure that our clients are well prepared and well informed. More […]
Read More
The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the three C’s) that will help you be […]
Read More
The first quarter of 2023 is now in the books. And some things look worse while others look better. Yet the overall net picture is still ominous for consumers and CPG firms. Let’s start with consumers First off, household budgets are really tight. While inflation for March came in below expectations, consumer prices were still […]
Read More
There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time. The promise of technology advances for food packaging has held promise. Today many of […]
Read More
Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors. How to know for sure? If it has been some time (say 18 – 24 months) since you last did customer research, it likely […]
Read More
Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms. – Ad agencies are focused on messaging. They inform customers and prospects about a product—its features and benefits.– Once the messaging platform is in place, ad agencies then build a communications […]
Read More