Rise Above.
The New Year is just around the corner. And 2024 is the year for taking your game up a notch. And package design is one of your best strategic weapons to make a statement, connect with your customers, and improve sales velocity. Here are three design principles (the...
2023 Top Trends
The first quarter of 2023 is now in the books. And some things look worse while others look better. Yet the overall net picture is still ominous for consumers and CPG firms. Let’s start with consumers First off, household budgets are really tight. While inflation for...
Food Packaging Trends
There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time....
Value Added Packaging
Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors. How to know for sure? If it has been some time (say 18 – 24 months)...