There are several themes driving changes in food packaging, with the pace of change accelerating now that the pandemic is largely behind us. These themes include labeling technology, sustainability, food safety, engagement, and design. Let’s take them one at a time. The promise of technology advances for food packaging has held promise. Today many of […]

Increase Packaging Costs? Really? YES, especially if the extra cost provides a value add that is highly sought by your customers. Or if your package has discernably fallen behind your competitors. How to know for sure? If it has been some time (say 18 – 24 months) since you last did customer research, it likely […]

Probably not. For a couple of good reasons. Ad agencies have different skill sets, and thus talent, compared with creative branding and design firms. – Ad agencies are focused on messaging. They inform customers and prospects about a product—its features and benefits.– Once the messaging platform is in place, ad agencies then build a communications […]